68%
LTV Measurement
can't accurately measure cross-channel performance.
The store numbers
that actually decide things.
DataOwl reads your Shopify or WooCommerce order data with proven formulas — not a language model guessing. Retention, LTV, product patterns and revenue health, laid out plainly.
01 The real problem
Most e-commerce
decisions are made without
the data.
The data is there in your Shopify or WooCommerce back-end — it always has been. But pulling it into something meaningful takes time nobody has, so growth decisions end up being made on instinct rather than evidence.
Most brands couldn't tell you their customer LTV without a spreadsheet session. Fewer still have ever looked at their 90-day second purchase rate, or know at what point a customer typically goes quiet for good.
That's what DataOwl is for.
We surface the metrics that matter and explain what they mean in context — so your decisions are grounded in what's actually happening in your store, not guesswork.
The e-commerce retention reality check
85%
The 2nd Purchase
of online customers make only a single purchase from a given store and never return.
65%
Revenue Mix
of mature brands' revenue comes from repeat customers.
25%+
Profit Lever
more profit from a 5% retention lift.
Sources: CMO Council, Uptain study, Bain & Company
02 — Reads
What DataOwl reads
Four views built on the same numbers your store shows you.
Deterministic math on your live order data. Every figure has a formula behind it — surfaced with the context that tells you what to do next.
01 / Pulse
What needs attention today
Store health score + an alerts feed of the two or three things worth acting on right now.
02 / Acquisition
Where new customers come from
New vs returning revenue split, first-order patterns, and cohort formation you can slice.
03 / Retention & Risk
Who's slipping away
Active, at-risk and churned segments — plus the VIPs about to go quiet.
04 / Products
What pays vs what builds loyalty
Contribution, repeat rate and cross-sell affinity, ranked by SKU.
03 — Price
Launch pricing — every feature included
Priced by order volume — every plan includes everything.
No feature gatekeeping. Connect your store during onboarding and we auto-calculate the right tier from your order history.
Start with launch pricingStarter
Standard rate
€59 /mo
Launch price
€39 /mo
Up to 500 orders/mo
Growth
Standard rate
€99 /mo
Launch price
€69 /mo
Up to 2,000 orders/mo
Scale
Standard rate
€179 /mo
Launch price
€119 /mo
Up to 5,000 orders/mo
Pro
Standard rate
€299 /mo
Launch price
€199 /mo
Up to 10,000 orders/mo
Enterprise
Custom pricing
Built around
your volume.
For larger stores, pricing and onboarding are matched to your operation.
10,000+ orders/mo
Talk to usAnnual billing: two months free.
Pay for 10 months and get 12.
30-day money-back guarantee · cancel any time
You already have the data.
Let's make it readable.
Connect in 5 minutes. Most brands find something they didn't know within the first hour.